Let the Gas Flow: A Marketing, Sales, and Equipment Handbook for the Natural Gas Industry

Due to high sales volume, Let the Gas Flow is out of stock and unavailable. We are sorry for this inconvenience. We are now writing an expanded second edition.

• Marketing and Sales Methods
• Strategic and Marketing Planning
• Descriptions of Gas Equipment
• Gas Equipment Applications
• Energy Intensity Values
• Energy Economics
• Calculation Methods and Tables
• Resources for the Natural Gas Industry
• Advantages of Natural Gas Over Other Fuels
• Glossary
• Index

"As a result of changes in federal regulation, the natural gas business has changed dramatically in the last decade. Many gas utility managers are simply reacting to the changes. This worked in the past, but it will work no longer. Today, natural gas utility marketing personnel must adopt a proactive posture. They must strategically plan, they must lead and they must use innovative marketing methods if their companies are to survive in today's competitive gas market. This book is a guide for this business approach. Let the Gas Flow serves as a reference for natural gas sales and marketing personnel. It is organized so marketers can find important information quickly, without being overwhelmed by too much data. natural gas marketers and their managers were asked to take part in the selection of topics, the organization and editing."

         --Utility Business magazine review, January 1999, page 72.



"Let the Gas Flow: A Marketing, Sales, and Equipment Handbook for the Natural Gas Industry" (and underwritten by PECO Energy) has all sorts of useful information about the energy needs of customers from churches to warehouses. Even if you're an electricity marketer, this little book will be helpful: you'll understand both your customers and your gas competition better after you read it. . . A good investment."

         --Utility Marketing Association web site review



"Count on this marketing, sales, and equipment handbook for the natural gas industry when you need to find important information quickly without being overwhelmed with data. Written to help managers become proactive rather than reactive to change in the natural gas industry, you'll explore topics such as: marketing and sales methods, strategic planning and marketing planning, descriptions of gas equipment and applications, energy intensity values, energy economics methods, calculation methods and tables, resources for the natural gas industry, and a concise glossary."

         --Public Utility Reports web site review, www.pur.com 



"Sound ways to sell gas and services."

"A handbook that will fit in a shirt pocket provides excellent ideas on meeting competitive marketing in today's deregulated gas industry."

Read the entire three-page review in the October 2001 edition of Gas Utility Manger by Ruth Stidger, editor-in-chief.

         --Gas Utility Manager magazine at www.gasindustries.com